Once a year the hairdressing industry congregates for three giant days and the result is always memorable (except, of course, for the parts that are a little bit harder to recall in the mornings and days after). Don’t be fooled into thinking that Hair Expo was confined to just the Melbourne Convention and Exhibition Centre, Hair Expo and a bevy of brands ensured the hairdressing industry took over the entire city of Melbourne, hosting soirees, after-parties, breakfasts and cocktail hours to show the city that the hairdressing industry had officially arrived. We’re calling it – no one can party like us.
The festivities began with the official Welcome Party on the Saturday Night, with a rocking retro band, acrobatics show, hair presentation courtesy of American Crew and an A+ meatball bar (yes, that is a thing). Michael Beel and Dmitri Papas presented videos and hair looks to end their tenures as New Zealand and Australian Hairdressers of the Year, respectively, ensuring the night never lost a healthy dose of inspiration amidst all the champagne.
Otherwise, the Saturday night was filled with brands starting the weekend off on the right foot. Schwarzkopf Professional recruited International Creative Director Simon Ellis all the way from the UK to present their annual Essential Looks collection to a very lucky audience. Matrix hosted an intimate soiree with Tabatha Coffey as an honoured guest, Goldwell held a dapper Bond themed evening and Haircare Australia took their party well into the night (and early hours of the morning). Still, thousands of hairdressers showed up for more classes and shopping at Hair Expo the next day – we salute you.
On Sunday night, GenNext took care of the Hair Expo festivities (and you can see the details of that here), while other brands celebrated throughout the city. During the day, La Biosthetique hosted a network mingle at their new Melbourne salon and academy, Salon Franc. At night, Osmo hosted it’s clients and VIPs at a cosy gathering complete with a hair fashion show and OSMOpolitans (which were as delicious as their titular pun was on point) and Keune transported it’s guests into a Hairspray themed time capsule – big hair, impressive commitment to the costuming theme and only 60s-style music (of which we totally approve) made us feel like we were back in Baltimore.
Monday began with a very sophisticated event courtesy of Kérastase and L’Oréal Professional, who hosted their clients on the rooftop location of Mon Bijou overlooking the city, for a champagne breakfast.
At night, after the Hair Expo Awards Gala was over, the festivities kept raging on, with hairdressers crowding into Bar 23 for an assumedly wild night. These stories are best told anecdotally, we’re sure. Find a guest, get the gossip.
Now time for some much needed rest hairdressing industry, you’ve earned it.
Click here for Styleicons|TV.