In the wake of Mercedes Benz Fashion Week Australia, GenNext on Hair Expo’s Sunday night was set up like a fashion show. A long catwalk surrounded by an audience with over 1500 people set the scene for a night dedicated to hair fashion, hair art and the future of the Australian hairdressing industry.
Eight shows headlined by TONI&GUY’s Socialized collection made up the strong agenda, with seamless transitions achieved by high-profile comperes Joey Scandizzo and all-new Hall of Famer Tabatha Coffey.
TONI&GUY ended the show with a myriad of looks that ranged from fashion-centric to Avant Garde to celebrate 50 years of the brand and its innate focus on fashion, artistry and education. The TONI&GUY Australia Artistic Team, led by National Creative Director Katy Reeve, were joined by three international guests from the TONI&GUY International Artistic Team, Bill Watson, Indira Schauwecker and Siobhan Golden. The 20 minute show included 24 models, a male contemporary dancer and a healthy layer of fog seeping across the stage.
“Exhibiting our show at the GenNext Gala in front of thousands of industry professionals and inspiring up and coming hairdressing was marvellous,” said enthused Dennis Langford, Managing Director of TONI&GUY Australia. “We wanted to display our commitment to the future of the Australian hairdressing industry and give the audience a taste of the TONI&GUY scope of talent from editorial and consumer centric hair to Avant Garde. It was great to be able to engage our International Artistic Team and illustrate what we do best to a national audience.”
“GenNext has always been an event that is about new fresh talent and trend setting teams and that’s what we are all about at TONI&GUY,” Katy agreed. “With our ethos strongly cemented in hair fashion and heritage we strive to push the boundaries with our hair shows. We are thrilled to have 3 International artistic directors with us from London and Hong Kong to help create an exceptional show, showcasing our new collection Socialized, looks from the runway at London Fashion Week and the amazing avant-garde section with looks produced by the award winning Indira Schuawecker.”
The other seven shows also inspired in their creativity and willingness to push the boundaries. The New Zealand industry team led by Sara Allsop and with support from ghd New Zealand presented ‘Our Love Becomes A Funeral Pyre’, Artists Independent showcased ‘Chromataophores’ about how hair can change an individual, Heading Out Academy created the ‘Disney Divas’ show and Menspire with Josh Mamonaca and Charlie Gray presented innovative male trends merged with classic barbering.
Zucci showcased ‘Now I Am’ about moral ambiguity and ecological demise, the Hot Shots Team presented ‘Tres Eugene’, a tribute to editorial styling legend Eugene Souleiman and the New Creative Force finalists comprised of Claudia Cataldo, Leslie Henshaw and Hermiz Daniel rounded out the show.
Partnering with INSTYLE and Styleicons and echoing our commitment to education and editorial inspiration, GenNext was a breath of fresh hair. Hats off to the young stars that weren’t afraid to be bold.
For more information visit hairexpoaustralia.com
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