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Redken support the launch of MADE, Sydney

MADE – the New York digital (and beyond) mecca that hit Sydney with a posse of the popular last Friday. A weekend-long style salute that began with insight into acclaimed society photographer Slim Aarons and ended with a world first in the Faith Connexion runway show.

“As we continue to grow and evolve the MADE brand, we are seeking markets with strong local support from both the industry and its consumers,” said Catherine Benett, SVP and Managing Director, IMG Fashion Events and Properties.

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“Sydney has been a great home for us over the years, and we’re excited to introduce an entirely new offering for individuals interested in music, fashion and art.”

So of course our friends at Redken 5th Avenue NYC were right there in and behind the scenes, making sure hair was an intrinsic link to the new generation movement sure to shake things up Down Under … And because where there’s a runway, there’s Redken Fashion Waves 07 Sea Salt Spray.

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Established in Paris, New York and LA, MADE is all about that lived-in fusion of skate and high street, the style that lives and breathes music, culture and the inner icon. For this the Faith Connexion runway was set aboard an exact replica of Hubba Hideout, the iconic recently demolished San Francisco-based skateboarding grounds (where local skaters were earlier flipping and grinding). To suit the individual heart and any-gender goes of Paris’ Faith Connexion, Redken Hair Director Richard Kavanagh stepped up with a pavement-ready style, ‘Come Undone.’

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“The Faith Connexion aesthetic is anchored by a lawless, lived-in mood… the hair looks were inspired to celebrate the uniqueness of each model with a nod to definitive street style. Jacqueline’s hair was prepped with Fashion Waves 07 Sea Salt Spray and Pillow Proof Dry Shampoo to create ravaged, undone texture,” said Richard.

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“For the boys, the natural rhythm of the hair was enhanced with One United All-In-One Multi-Benefit Treatment Spray to create touchable texture with a low sheen. I was inspired by the notion of gender fluidity and a less is more approach.”

Get the Look:

  1. Start with clean, dry hair.
  2. Saturate the hair with Fashion Waves 07 Sea Salt Spray.
  3. Whilst wet, apply Pillow Proof Express Two Day Extender Dry Shampoo to create undone texture.
  4. Blow-dry hair until completely dry.
  5. Pull out random sections of hair and create soft bends using a wave wand.
  6. Create a tousled effect by running your fingers through your hair.
  7. Finish with a delicate mist of Fashion Work 12 Versatile Working Hairspray over the mid-lengths 
and ends.

www.redken.com.au

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