Eleven Australia is the latest brand to be accredited by the People For The Ethical Treatment of Animals (PETA) as cruelty free. The brand is proud to support the right of animals and have their name now stand for this important cause.
The accreditation means Eleven Australia does not conduct or commission any animal tests on ingredients, formulations or finished products, and neither does its suppliers. Considering PETA stands for the rights of animals not be exploited, experimented on or abused in any way, their accreditation is paramount in showcasing the brand’s commitment to these rights.
The brain child of Australian Hairdresser of the Year Joey Scandizzo and Australian Photographer of the Year Andrew O’Toole, Eleven Australia has previously been known for its creative campaigns and simple, efficient products. The brand can now add this ethical standpoint to the checklist.
For more information visit elevenaustralia.com