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beautydirectory 10th Birthday

Wednesday March 11th went off in style with a celebration to mark beautydirectory’s decade in digital publishing.

beautydirectory cake
beautydirectory 10th Birthday cake

An essential online resource for the beauty industry and media, beautydirectory’s milestone saw beauty heavyweights celebrate with champagne and canapés at Sydney’s newest open-air hotspot, the Orion Terrace at the Chifley, Potts Point.

Former MAC Senior Artist, Nicola Burford and Heidi Yi of Heidi Yi Cosmetics ensured partygoers were looking fabulous while a vintage photo booth kept everyone entertained into the wee hours.

Beauty Editor’s Stephanie Darling of Madison, Sigourney Cantelo of Vogue and Leigh Campbell of Cosmopolitan were all present at the bash.

Company CEO Jackie Maxted gave a rousing speech saying, “I’m truly humbled by the appreciation and enthusiasm the beauty industry has shown for our site,, and the team who work there. Ten years ago we were just an idea on a piece of paper!.”

Established in 1999, features a database of information with over 540 beauty brands, 17,400 products, media and PR contacts, news, features, interviews and social pages.

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