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De Lorenzo raises over $19,000 for Planet Ark


Australian haircare company De Lorenzo has raised just over $19,000 for environmental organisation Planet Ark through a launch campaign for their new range, Prescriptive Solutions.

One dollar from every shampoo and conditioner set sold during the months of September, October and November 2008 was donated to Planet Ark. “In these times it’s not enough that companies merely claim to support the environment. We want to raise the standard and hope to set an example for other likeminded companies to follow,” said Vincent De Lorenzo, Co-managing Director of De Lorenzo.

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