With a complete salon renovation in 2021 amidst lockdowns before moving to a completely new location in 2023, Diiorio Salon has reached a significant milestone in their journey from small suburban salon to Western Sydney’s luxury hair destination, writes Cameron Pine.
Building a salon label based on good value, service and suiting the needs of its community, Diiiorio Salon (once Diorr 10 hair) has embarked on a journey to continue to influence the next generation of hairstylists while creating a luxury experience for clients in Sydney’s west.
“Off the back of significant salon growth the original renovation was pre-planned before the lockdown arrived, having the extra time enabled me to execute the redesign and restructure of our brand and salon with that little more attention to detail. The new location however was a completely new all-in experience to lift the standard of our salon beyond what previous renovations allowed,” Salon owner Daniel Di Iorio said of the new shopping centre location, explaining the extra effort he’s put into the salon as a whole.
Since this time Daniel and his team have been busy developing business model changes to suit our ever- changing industry landscape. Beyond this, a new website, imagery and branding has all been part of the picture.
“As we celebrate 10 years of success, one core principle has consistently guided our journey, and that’s value. In an industry where expectations vary, offering true value remains our focus. This includes not only delivering exceptional results but also investing in the future of our craft and our staff,” Diiorio owner and Salon Director Daniel Diiorio said.
“We are committed to educating and mentoring young talent, providing the skills and guidance needed to shape the next generation. By fostering an environment of continuous learning, we ensure the future of our industry remains in capable hands, driven by creativity, expertise, and a shared passion for excellence in and out of our salon,” Daniel said.
For Daniel and the team, everything begins with trust. Their purpose is built on the understanding that clear, open communication is the key to setting realistic expectations and delivering exceptional results. The salon’s milestone 10 years of experience is complemented by a team of passionate professionals, each contributing their skills to ensure they not only meet but exceed those expectations.
“Over the past 10 years, these values have shaped our reputation. We’ve built lasting relationships with our clients and brand partners, creating a dynamic and enjoyable work environment that continues to inspire creativity and collaboration,” Daniel said.
“While the foundation of our success lies in trust, expertise, and passion, the greatest value we offer is something that sets us apart; a safe space for feedback. In a competitive industry, it’s impossible to be everyone’s hairdresser, but we believe it’s essential to welcome feedback—both positive and constructive,” he said.
Through Diiorio’s follow-up process, they ensure every voice is heard, providing the opportunity to address concerns and enhance the client experience, while opening discussions with all team members. This commitment to open communication nurtures strong, long-term relationships and allows us Diiorio to continuously improve and build on their 10-year legacy.
As we celebrate 10 years, we remain dedicated to offering value in every aspect of our business – it’s what has driven our success and will continue to guide us as we move forward into the next decade.
An ongoing partnership with L’Oréal Professionnel and leading brands in the market, Diiorio continues to push the boundaries of experience and quality with new 10 year decals, assets and promotions to celebrate their milestone in business and continually growing team.
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