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Emiliano Vitale takes Australia to AHS London

Presenting at the 29th Alternative Hair Show in London on October 16th Emiliano Vitale’s work, under the theme ‘Illusion’, will be showcased at the prestigious Royal Albert Hall to the international hairdressing community and industry aficionados.

“For me, the Alternative Hair Show is the pinnacle of creative expression in terms of the world stage,” says e SALON’s Emiliano “Providing hairdressers with a platform to be truly creative.”

Vitale however is no stranger to Alternative Hair Show, first beginning his association in the early 90s working at London’s revered Sanrizz under salon owner and AHS namesake, Tony Rizzo.

“Having working on my first Alternative Hair Show in London with Sanrizz, I feel like everything is coming full circle” says Emiliano. “It is a dream come true and an absolute honour to be the first Australian hairdresser to be invited to present at the London show.”

Launched in 1983, the Alternative Hair Show has grown into the world’s most prestigious annual hairdressing event, hosting leading teams and inspirational hair artists from all over the globe whilst raising much needed funds for Leukaemia and Lymphoma Research.

e SALON Creative Director Emiliano Vitale

“It’s so exciting and humbling to be involved,” says Emiliano. “To be alongside names such as Sanrizz, Mahogany, Sassoon, Andrew Collinge and Guy Kremer whilst being the sole Australian representing our industry is something truly special.”

Emiliano’s talent will be presented at this global event through a 3-4 minute choreographed show, certain to reveal an incredible, imaginative and impressive performance.

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