Australia’s beauty dictators were invited to let their down (or up) at Goldwell’s High Summer Colour Trend launch, held at Ivy in Sydney last week, writes Lauren King.
Beauty Editors rocking their Goldwell High Summer Colour Trend wigs
Everyone loves a wig party, and that’s exactly what Goldwell Australia delivered in style last week – an introduction to three trends set to sizzle from the studio to the salon and street this summer.
Beauty editors were greeted with a customised interpretation of one of three trends – The Ravens, Warm Summer Tones and Balyage Reverse Ombre – or tailored masterpieces designed as a topsy turvy version of their current style, or in other words, the polar opposite. A clever opportunity for beauties to take a walk on the wild side, adopt the crop or discover if blondes really do have more fun, minus the commitment.
Each real hair, quality wig, was a product of the front footed, natural born chillers that are the Prema Editorial Team, led by none other than Australia’s session King and Director of the Prema Editorial Team, Alan White.
“The concept in itself was brilliant,” said Alan.
“It allowed guests to transform themselves for an evening and explore a persona they may have never dared to try. It was an incredibly unique way to personally experience the latest trends and have a great deal of fun,” he continued.
The Ravens is the standard brunette’s evil temptress – seducing the somewhat non dimensional tone to embrace peacock reflects, forest greens, true blood and burning amber in an exploration of the dark side. Designed around the vibrant capacity of Goldwell Elumen, this trend is all about intensity, durability and glossy finishes, and is best worn pixie style, cue: blunt fringe.
Warm Summer Tones corners mainstream blondes to make way for way for tones not unlike the Australian desert come sunset, ultimately enticing the pastel lover to go deeper, in favour of strong ‘handsome’ colours. Courtesy of the Goldwell Colorance line, the vision is a soft transition from cream to deep orange, and the canvas one of length and movement.
Rodney Macnamara, Louise Chamberlain and Emil Vrisakis from Goldwell
Balyage Reverse Ombre flips last season’s trend on its head, with tones that travel from light to dark opposed to the reverse.
“We’re expanding on an existing concept and taking it up a level,” explains Alan White.
“This trend is all about the freedom to personalise your hair using a wider range of different tones. Designed to be worn with confidence, the new balyage creates greater movement and texture for wavy mid lengths to longer hair,” he said.
So much more than brunette and blonde, the Balyage Reverse Ombre trend experiments with oyster and vanilla, titanium and steel, honey blondes and golden browns, caramels morphing into deep copper, apricot and flame red and so on and so forth to wherever your imagination, hand in hand with Goldwell Topchic shades, decides to wander.
And wander off, new hair style in tow, did Australia’s key beauty editors. Following a three course meal and dessert bar collaborated to give The Ravens a run in the evil temptress stakes, many a lady and gent elected to leave their style intact, a little surprise for their other half, and the beginning of a Goldwell hair colour love affair.
For more information about Goldwell visit www.goldwell.com.au.