Re-instating their position as Australia’s leading Hair and Beauty brand, the 2012 Hairhouse Warehouse National conference united the industry beneath the theme of celebrating ‘20 years of success’.
Every year the industry’s leading suppliers and the Hairhouse Warehouse family celebrate a stronghold that continues to grow at a rapid rate. The 2012 conference culminated in more than $8.5 million in orders with leading suppliers, double digit growth in salon services and retail combined and last but not least, the ‘Premihair’ awards that celebrate the superior growth and development within the 141 strong salon group that has welcomed 8 new stores since this time last year.
Joseph and Tony Lattouf
The underlying messages throughout the presentations and team building exercises at the conference focused heavily on the increase in salon services – a rapidly growing aspect of the Hairhouse Warehouse business that further testifies their position as not just a leading hair and beauty retailer, but a full service hair and beauty destination that is celebrating 20 fruitful years.
“There is a savvy new consumer out there with new demands and new needs and Hairhouse Warehouse is delivering on those whether it’s in the service department, piercing and retail sales. Business is about innovation and marketing. Innovation gives you the opportunity to evolve and marketing helps you get that message of evolution to the public,” said Hairhouse Warehouse General Manager, Arthur Mitroulas.
Erika Heynatz, Clint Paddison and Arthur Mitroulas
The significant emphasis on salon over the duration of the conference stems from each and every salon mastering the Hairhouse Warehouse three core competencies of salon, piercing and retail.
“We have game changers in our business network, new ideas and it’s all for the purpose of changing people’s lives and if we deliver on that opportunity the success will continue to come,” Arthur said.
“We need to understand what the consumer wants and how do to deliver it in the best possible way. This year we’ve continued to have success with retail. 7.8 per cent like for like growth in 2012 just on retail and when we combine salon and piercing with this its double digit growth and I’d like to congratulate you all. Success for me is about the love,” Arthur said.
Franchisee of the Year Award winners
This success combines with an excess of 15 per cent growth in salon services – largely due to an increased focus on salon in each store and store refurbishments to enhance the salon. Currently there are more than 40 salon refurbishments taking place.
“We have moved away from the retail era of lazy buying and we have to make it easier for the customer to get what they want – Our new stores are reflecting this, with a focus on salon and strong retail brand representation,” he said.
Salon of the Year Award winner
Sponsored by Dateline Imports, the first supplier Joseph and Tony Lattouf ever received a helping hand from more than 20 years ago, the Premihair awards again featured special guest and ‘Face of Hairhouse Warehouse’ Erika Heynatz. Filling the room with emotion, passion and the culmination of hard work.
Franchisee of the Year Award – Jason & Jodie Kliese
Salon of the Year Award – Albury
Body Piercing Store of the Year Award – Greensborough
Most Improved Store of the Year Award – Gateways
New Store of the Year Award – Chadstone 2
Customer Service of the Year Award – Robina
Local Area Marketing of the Year Award – Wollongong
Manager of the Year Award Rachel Pont – Liverpool
Hall of Fame Inductee – Tony Zoobi
Hall of Fame Inductee – Michelle Makoul
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