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KMS California 2010 Campaign

 KMS California has released its new Campaign for 2010.
Presented in two separate books, the 2010 Look Book offers style inspiration for stylists and clients alike to indulge their creativity.

The stylist-only Technical Guide details step-by-step instructions for creating looks from the Campaign Look Book.
Created by KMS California International Directors Edwin Johnston and Clive Allwright, the Look Book follows a group of eclectic individuals gathered for a chilled-out, warm weekend.

It was shot at the iconic Hotel California, with the images showing how the new KMS looks can be adapted to suit a variety of lifestyles, moods and occasions.
“The 2010 Campaign Technical Guide not only encourages stylists to learn these new haircuts, it provides them with the cutting edge techniques that will help give their clients the up-to-the-minute looks they request,”  said Johnston.

“The guide also illustrates the fact that the finish of a haircut is just as important as the cut itself. So stylists will learn how to take one versatile haircut and transform it into a variety of styles,” added Allwright.
The book also explores new product additions to the KMS California range as well as product step-by-steps.
The KMS California 2010 Campaign Look Book and Technical Guide will be available in January 2010.

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