The home of French brand La Biosthetique was the ideal backdrop for the annual International Beauty Stylist Awards held at the Palais des Congres de Paris.
La Biosthetique’s head office, Paris
Over the weekend, thousands of hairdressers descended on the French capital for Mondial Coiffure Beaute – one of the world’s largest hair exhibitions where La Biosthetique boasts a significant presence.
More than 200 La Biosthetique stylists and salon partners gathered for ‘The Party’ – an aptly titled celebration of La Biosthetique’s professional image and the creativity of stylists sharing a common bond under the company’s ‘total beauty concept’.
La Biosthetique staff from Australia including Darryl Sacks, Robert and Rob Aubin, Ruth Browne from Pivot Point as well as Canberra La Biosthetique salon partners Gess and Peter Mazis from La Bimbi travelled to Paris to embrace the first-class hospitality of the La Biosthetique family with a tour of the company’s headquarters overlooking the Arc De Triumph while staying at the luxury boutique Keppler hotel.
Prior to the awards, many guests of La Biosthetique visited Mondial Coiffure Beaute to witness the renowned La Biosthetique stand which is regarded as one of the most sophisticated stands at the exhibition where the company showcases its range of hair, beauty and wellness products.
Earlier this year, La Biosthetique talents from across the globe were asked to submit a professional photograph that epitomised the latest fashion trends and nodded to French style – a trademark of the rapidly growing beauty company.
La Biosthetique Beauty Stylist Awards winner, Helen Tether
Helen Tether from the UK won the coveted Beauty Stylist Award with a Sassoon inspired black bob and received the desirable trophy designed by one of Germany’s leading designers.
Andre Aus der Wieschen from Germany picked up the People’s Choice award as judged by readers of German OK magazine.
During the event, guests witnessed a video from awards judge Trevor Sorbie, not only one of the world’s most recognised names in hairdressing, but also a dear friend of the La Biosthetique family.
Australian finalist, Corrine Watt from Watt Hair Watt Body in Sydney’s Gladesville represented Australia after travelling to Paris earlier in the year to take part in a professional photoshoot with the other 11 finalists from Germany, Austria, Switzerland, France, Italy, Bulgaria, Poland, Croatia/Serbia, England and Canada.
Dancers and models inspired by Lady Gaga and speeches from La Biosthetique directors Sigfried and Jean Marc Wieser kept guests entertained while free-flowing drinks throughout the night coupled with disco tunes resulted in one hell of a Parisien party.
La Biosthetique Team Artistic Director, Mark Riese inspires La Biosthetique stylists from all over the world by putting together two hair and make up collections per year, with the current Autumn/Winter collection, ‘Berlin Cut and Color’ to be released in Australia early 2011.
Working alongside Alexander Dinter, Jorge Zimmer, Andrea Bennett and Stephane Gallion ensures La Biosthetique is in a supreme position to motivate stylists from all corners of the globe.
La Biosthetique relocated its company headquarters from Germany to Paris four years ago and has since garnered a new following of fashion savvy clients and salons who embrace the holistic philosophy of the brand.
“Paris gives the company a more open view on collections and there’s a lot more fashion inspiration in Paris. Women embody a Parisien chic with understated make up and hair colour which is very different to the more solid German market. Paris is the perfect home for our fashion direction,” said Riese.
“The biggest challenge for La Biosthetique is to find ways to connect people with the company’s trends and to come up with new ideas and techniques that are easy for them to adapt in the salon. More of our salons are embracing the total philosophy of the brand and not just hair, so our collections have to make a complete fashion statement,” said Riese.
The company conducts seminars every week in the Paris Academy and now boasts more than 700 salon stockists of the brand in France. Globally there are more than 8,000 La Biosthetique salons, with Paris leading the way to inspire more than 20,000 professionals who visit the company’s academies each year.
The annual Beauty Stylist Awards was a family gathering of epic proportions and a humbling family experience for the Australians who attended.
Stay tuned for a feature on the 2010 Paris gathering in the Jan/Feb 2011edition of INSTYLE magazine.
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