La Biosthetique launched their Natural Cosmetic range of ECOCERT approved luxury hair care products recently with a green themed event perfectly befitting the latest venture from the premium French beauty brand.
Nell Schofield, Martin Heaton and friend
Staged in the converted warehouse digs lit softly for an ambient vibe, guests including salon owners and beauty media together with Troy Thompson from Ten Years Younger in Ten Days gathered as Club Mac Hair salon owner Martin Heaton played jovial host for the night.
First up was actor, TV personality and Climate Change Project presenter Nell Schofield who spoke of Al Gore’s vision and its implication for salons before outlining environmental principles that could be implemented to complement it.
Schofield’s engaging speech was bookended with a styling presentation by Joe Giampa and Kylea Pearson of Melbourne’s Capelli da GG who whipped up a myriad of creations, on models wearing Toni Maticevski gowns, demonstrating the versatility of the Natural Cosmetic styling range.
Kylea Pearson, Joe Giampa and model
The Natural Cosmetic range is comprised mostly of ingredients sourced from natural origins and combines purity, prestige, design and sustainability in lush green bottles for an irresistible mix. Made without synthetic colours or fragrances and free from silicones, parabens and paraffin oils the range features numerous hair and scalp care and styling products.
To earn its ECOCERT stripes the brand had to comply to stringent criteria enforced by ECOCERT – a French institute that operates in 85 countries and is one of the strictest bodies for natural cosmetics and is an internationally recognised independent institute for testing and certification.
The night finished with cocktails and canapés with guests lingering long after the presentation safe in the knowledge that they were just that bit better informed about our world, what we can do to save it, and La Biosthetique’s place within that mix.
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