La Biosthetique’s high-quality and minimalist aesthetic are continuing to attract leading salons across the country looking for something distinctive in their salon, writes Cameron Pine.
2013 Beauty Stylist Award winner Viktoria Vradii from La Biosthetique Ukraine
Underscored by salon only distribution free of mass-market retail chains, La Biosthetique encourages salon professionals to have one salon partner that offers everything for their business, from hair to beauty and makeup.
Todd Arndt from Vogue Nationale in Brisbane has been with La Biosthetique for just under 12 months, “I needed a brand that would spoil my clients – something that is exclusive and is the definition of luxury so the change to La Biosthetique has been perfect for us,” Todd said.
Jean Marc Wieser, Siegfried Wieser and Felix Wieser
Todd recently took part in the Parisian adventure and was also able to join the backstage team to take part in La Biosthetique-directed show, Talbot Runhof, at Paris Fashion Week. Held at the Maison de la Chimie Todd was joined by Leon Kyriacou of Leon Hair (who also recently changed to La Biosthetique) and Tamika Stavroulis from Zebu hair. La Biosthetique has been Talbot Runhof’s session stylist team for the past two years however this was the first opportunity La Biosthetique Australian clients were able to participate in one of the world’s most renowned fashion calendars.
Arriving in Paris for a culture-filled five days that only the French can fulfill, Robert and Rob Aubin – Australian La Biosthetique distributors together with Tracey from Halo Hair in Balgowlah hosted the passionate group of 17 Australians with a dinner at the infamous Buddha Bar, an Eiffel Tower dining experience, a lunch cruise on the Seine, as well as Fat Tyre bike tour that took guests on an 8km journey past some of Paris’ most historic sites.
Todd Arndt and Tracey Wells
While in Paris the eager Australians were also able to attend the International Beauty Stylist Award on Sunday September 29 among more than 800 stylists and salon professionals from across the world. Every year La Biosthetique initiate the photographic competition to encourage the connection between countries and inspire salons to experiment with global trends and the fundamentals of the bi-annual La Biosthetique trend collection. Guests over the weekend were given a sneak peek into the A/W 2014 collection titled, ‘The Artists collection’. An unforgettable night ensued as Parisian entertainment and music went well into the wee hours and allowed Austria to dance with the Australians in a true international extravaganza.
The competition in 2012 saw Tamika Stavroulis and Corinne Oshana travel to Paris for the International final. Tamika from Zebu Hair in Victoria was lucky enough to take out the International title in the cut category. In 2013 the competition was refined to award just one international winner across the full gamut of judging criteria; cut, colour, make up and styling. Paul Graham from Paul and Paul salon in Southport, QLD, travelled to Paris as the 2013 Australian winner with his sharp copper cut and colour, impressing judges with its global relevance and on-trend aesthetic.
2013 Beauty Stylist Award winner Viktoria Vradii from La Biosthetique Ukraine’s winning entry
“It was definitely a life changing one of a kind experience. What I enjoyed most is how La Biosthetique as a company globally came together to celebrate everyone’s success. In a social setting we learnt a lot more about the company, its culture and the people behind it. It was also re-affirming to see that the quality of work from our country is at the forefront of the industry globally,” Paul said.
The winner of the International Beauty Stylist Award for 2013 was Viktoria Vradii from La Biosthetique Ukraine with a smoky brunette bob and on-trend make up.
“The quality of work that has been produced internationally for this award is a notable achievement and we’re excited that Australian and New Zealand La Biosthetique stylists have the opportunity to participate in this esteemed award and to see our work recognized on a global scale,” said La Biosthetique Director Rob Aubin.
“This is the first time we have combined a local conference with a business component to the International Beauty Stylist Awards – it has been a great opportunity to share the La Biosthetique brand with some of our leading salon clients while showing them the best of Paris,” Rob said.
Staying at Hotel Marceau Champs Elysees, only minutes from the Arc De Triumphe, the Australian team were surrounded by Parisian hotspots and only moments from the illustrious La Biosthetique headquarters overlooking to Arc De Triumphe. The headquarters formed the base for the Australian team over two days of business with owner of Switzerland’s six salon strong brand, Fuch Hairteam’s, Thomas Fuch.
Thomas took guests through the fundamentals of the Fuch Hairteam business model, comparing countries and their intrinsic cultures. “A German business plan is very structured, a swiss plan is the same but just a bit softer. Any successful salon has a well-structured business plan and strategy,” Thomas said.
“Many people fail in life not for lack of ability or brains or even courage but simply because they have never organized their energies around a goal. Yes there has been a global financial crisis but our company decided not to take part in it,” he said.
Thomas also talked through perceptions and how people perceive themselves. These perceptions have a significant impact on the purpose, vision, goal and mission of a company.
“Vision is very important and must stay the same but visionaries in the business project how far things can go for all of us to follow,” Thomas said.
Thomas also focused on staff management, motivation, salary systems and education while delving into the intriguing details of Switzerland’s most successful salon brand.
“What I liked about Robert and Rob as the owners of the company for Australia and New Zealand, was the way they interacted and spent time to get to know all of us and having been in the industry for as long as I have and involved with other companies before, it really was the difference between being treated as real customer as opposed to being treated as another number. Half the fun was having them around enjoying every moment with us,” said Lib Marchese from Markese Hair.
Reaffirming Australian’s love affair with Paris the 2013 La Biosthetique L’Avance Australian tour is no doubt something we’ll see on the annual calendar again very soon.
For more information about La Biosthetique visit www.labiosthetique.com.au.