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Lendan launch new range and charity collaboration

It’s all go for Lendan with the launch of its new permanent colour range (So Unic Hydra Colour) and partnership with Make-A-Wish Australia – a foundation that grants wishes to terminally ill children.
So Unic Hydra Colour is a hydrating, permanent hair colour which promises long lasting coverage with lightening while giving lustrous shine and hydration thanks to its key ingredient – hemp oil. It also free from ammonia, silicones, formaldehyde derivatives, mineral oil, paraffin and paraben.
Following on from the end of 2009, the new year will kick off in the spirit of charity and goodwill as Lendan partners with the Make-A-Wish foundation.
Through the sale of Lendan hair and skin retail products and also through various promotions running throughout the year, Lendan will donate $20,000 to the charity.
“The Make-A-Wish Foundation is an internationally recognised organisation that goes above and beyond the expectations of the public and those that the foundation was created for; very sick children,” said Lendan Marketing Manager, Nick Panagiotou.
“Lendan believes that the passion, integrity and commitment that Make-A-Wish upholds is very similar to the ethics that Lendan represents and we couldn’t be happier or prouder to partner with such an amazing organisation,” he said.
A major awareness campaign for Lendan and Make-A-Wish will run in 2010, while salons will also have the opportunity to enter the Make-A-Wish Retail Award. Awards will be presented to the one salon in each state that sells the most Lendan retail products in the year to come.
With Lendan looking at further expansion within the professional hair industry as well as building brand awareness next year, 2010 is sure to be a busy one.
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