Over three unforgettable days, L’Oréal Professionnel granted a once in a lifetime ticket for the global hairdressing community to celebrate, with more than 3700 salon professionals attending the ‘Inspiration Paris’ 100 year birthday celebration.
From June 6-8, the energetic salon community was treated to a chic Parisian experience with dynamic Master shows that transcended global style beliefs and diluted the latest global fashion trends through cut and styling, fashion and consumer behaviour.
Salon Business Seminars, inspirational never-been-seen before collections and colour innovations were a prelude to one of the largest scale shows the industry has ever seen at the Zenith theatre where L’Oréal Professionnel devotees from around the world united at the whim of industry icons such as Angelo Seminara, Trevor Sorbie, Alexandre De Paris and renowned L’Oréal Professionnel French ambassadors.
The L’Oréal Professionnel brand began in 1909, with the first hair decolourising product swept through and revolutionised a woman’s experience with hair lightening and colour. It is now more apparent than ever that L’Oréal Professionnel is fervent in the belief that the real future of beauty lies in the hands of professionals with vision.
L’Oréal‘s visionary yet relatively young Worldwide President of the Professional Products Division, Nicolas Hiieronimus ensured styleicons in an exclusive interview that the success of the global beauty leader is due to three core pillars that are at the forefront of the business – Innovation, Education and Passion.
“L’Oréal Professionnel as a company is 100 per cent dedicated to beauty and not other fields of business. It is our role to provide concepts and unique experiences to inspire the future of the industry. 100 years is about celebrating the combined generosity of each country – each professional is committed to making their client’s experience more beautiful. For us, the future of the beauty industry is with the professional as consumers seek personal experiences and added value – it’s not in mass-market retail stores,” he said.
The best advice to the industry from Hieronimus quickly dissipated any doubts in salon owner’s minds that the customer fixation is price – it’s this innovation that will keep L’Oréal Professionnel as a company committed to the industry. “My best advice for professionals is to love your customers and make your salon a space where they want to be, love and spend. A lot of research we have done has showed that consumers like their stylist but want more from the salon environment.
Next up on the innovation’s platform is a completely new ingredient we are beginning to see in Kerastase products – a new volume-inducing ingredient known as ‘intracyline’. “This ingredient is like hair filler – a liquid that penetrates the hair when the hair is wet and when dry it solidifies in the hair and creates volume like never before,” said Hieronimus.
“There has been a lot of press on L’Oréal Professionnel celebrating 100 years and in the current economic climate it is a sign of trust for a company sticking with its core beliefs and developing products that will continually hold the trust of consumers. It is a very symbolic time for us as it further substantiates our position as a leader in our field,” Hieronimus said.
The Gala dinner at the Grand Palais was perhaps the most exhilarating experience – an unequalled elegant affair and dance party – giving the power to the people who will shape the future of the hairdressing industry and continue to inspire L’Oréal Professionnel worldwide to produce market leading products.
“The hairdresser is the master and so the future of the industry is up to them. We are spending a lot of time and investing in hairdressing to ensure they understand consumer data and make the most of consumer visits. Having the family of the founder at our large-scale event proves our commitment to the professional world. This is where we were born and it’s in our blood. We will shape the future expectations of the consumer – you simply can’t cheat with a professional who is empowered by beauty,” concluded Hieronimus.
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