The first stop on a whirlwind tour of Australian capital cities, the launch of L’Oréal Professionnel Colour à la Carte was a feast of originality that took place in Sydney’s cultural and historic hub of Walsh Bay, on February 16th May.
With specks of glitter strewn across the floor of the Sydney Theatre Company – a remnant of Cate Blanchett’s production of The War of the Roses which had just wrapped – the stage was set for the launch of L’Oréal Colour à la Carte.
Glitter was a fitting symbol for the event which showcased the versatility of L’Oréal Colour à la Carte through the work of prominent Australian stylists, Caterina Dibiase, Brad Ngata and Damien Rinaldo who took to the stage to educate and inspire with a superb array of cut, colour and styling techniqes.
The room was abuzz with expectation as people sipped champagne and nibbled on tasty morsels – fish and chips served in miniature stainless steel baskets, mushroom risotto in delicate glassware and caramelised onion and goat’s cheese tarts rounded out the menu.
The night kicked off with Brad Ngata’s interpretation of the “Vibrance” client using LUOCOLOR – colour that gives a shimmering, multi-dimensional and fashion-forward effect. The standout was created on an Amazonian blonde – Grecian braids combined with loose hair that was straightened at the roots, crimped at the mid-lengths and curled on the ends. The look epitomised the fierce beauty that abounds in contemporary editorial looks and which LUOCOLOR so easily re-creates.
Damien Rinaldo was up next with a showcase of the “Glamour” client using Majirel – think bombshell. Rich and deep colour typifies this range of colour and the vast palette means shades can be infinitely personalised to create many and varied looks.
The final showcase was Color Suprême – Caterina Dibiase worked her colour and cutting magic on a mature client, utterly transforming her by the time the process was complete. With 80-100 per cent white coverage possible, the natural and multi-tonal colours of Colour Suprême soften the complexion literally stripping the years away.
As the night drew to a close, all attendees were better educated as to the endless possibilities of L’Oréal’s colour ranges which begs the question – are your clients Majirel, LUOCOLOR or Color Suprême kind of girls? Personalisation is key to adding some colour to your bottom line.
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