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L’Oreal Professionnel launch Texture Expert to beauty media


In addition to their major sponsorship duties, L’Oréal Professionnel chose the L’Oréal Melbourne Fashion Festival to launch their latest professional styling collection, Texture Expert.

texture expert
Beauty Editors and their stylists

A group of elite beauty editors were indulged with Champagne and cupcakes as LMFF 2009 hair directors Caterina DiBiase and Brad Ngata imparted expert knowledge on contemporary hair trends while creating two distinct looks with the Texture Expert range – defined curls and a side-swept chignon.

texture expert launch
Beauty Editors post-pampering

Melbourne’s GPO building was home to the group of 30 beauty editors who each had individual beauty stations and their own hair stylists who tonged, straightened and styled their tresses to perfection with a tailored selection of Texture Expert products.

A customised range that caters for all hair types, Texture Expert helps you run the full styling gamut from blow-waves through to slick tresses and everything in between.

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