The proudly Australian hair care company Artav celebrated the launch of their first colour collection recently with a cocktail and canapé soiree.
Media and special guests gathered to toast the official debut of Artav’s Luminart Professional Colour at the event that was hosted by the Artav Australia founder and chairman, Arturo Taverna alongside Artav Directors Anthony and Andrew Taverna.
The night kicked off with a parade where over 25 models displayed dazzlingly coloured locks courtesy of Luminart Colour Technician Antoinette Taverna. Contemporary indigenous music and bush poetry filled the room in reference to the brand’s proudly Australian roots.
The Luminart palette covers 81 traditionally formulated and 30 ammonia-free, ecologically formulated, long-lasting age-resistant colours all formulated to achieve maximum grey coverage whilst reviving the hair’s natural vibrancy.
Developed entirely in Australia, Luminart colour is researched and tested in Australia with the concept and art direction also created by the local Artav team.
Based in Torrensville, South Australia, Artav are currently relocating to meet the demands of their significantly growing business – strong markets have been established in Australia, New Zealand, Singapore and Malaysia.
Contact Artav Australia on (08) 8352 6522 or www.artav.com.au
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