Matrix has expanded its popular Biolage range with Delicate Care – a collection of of eco-friendly products that were launched to national beauty media in Sydney recently.
Matrix Biolage Delicate Care range
An organic and botanical themed breakfast proved the perfect fit for the launch of Delicate Care, a range of eco-friendly products that are a brand new addition to the popular Matrix Biolage line-up.
An exciting time for Matrix, Biolage Delicate Care is the first Eco Cert 100% organic certified product produced by the L’Oréal Professional Products Division, is housed in 100% recyclable packaging and is packed with antioxidant-rich Acai Berry and nourishing Argan Oil.
Yasemin Turker (Primped) & Phil Merillo (Cream)
“It’s important for media to understand the complete picture of where L’Oréal Australia and the Matrix brand are heading in terms of our environmental initiatives. Launching new Biolage Delicate Care means that consumers no longer need to compromise their environmental values when choosing their professional hair care,” said Tineke Vlooswyk, Matrix Product Manager.
“For the Biolage brand, this environmentally friendly range will offer a solution for multi-processed, colour-treated hair and a step towards a solution for the planet.”
Amy Starr (Shop ‘Til You Drop) & Sharon Goldstein (OK)
Staged in Sydney’s first six-star, green-star rated venue – Doltone House in Sydney’s Pyrmont – beauty editors enjoyed an organic infused breakfast in a room positively bursting with the aroma of white peonies and hydrangeas. The tables featured centrepieces filled with wheatgrass and flowers at the event which saw guests delivered in eco-conscious Green Tomato Cars.
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