2010 will kick off in artistic style thanks to Matrix Australia Destination – Matrix’s first ever MAD event. Hosted in Melbourne from April 17, 2010 over three jam-packed days, Matrix MAD promises to be an inspiring weekend of education.

Matrix MAD will allow us the opportunity to inspire and entertain in a highly creative environment and on a significant scale typical of the Matrix brand. We’ll have the opportunity to launch our Matrix artistic programs and classes for 2010 in the most inspiring light,” said Fiona Beamish, Matrix Australia’s National Education Manager.

Local and international acclaimed guest artists include Matrix Global Design Team members Nicholas French (USA), Jo Jordan (UK), Errol Douglas (UK) and Australia’s own Benni Tognini. Other local names include Matrix Australia Design Team members Sue Morgan, Stelios Papas and Andrea de Deugd.

The three day event will feature an inspiring mix of educational and styling demonstrations, as well as the not-to-be-missed Matrix Gala Dinner hosted by the Matrix Global Design Team.

Matrix Australia has also extended its invitation across the world and MAD has already received interest from possible attendees as far afield as India, New Zealand and Asia.

“Matrix is a truly global brand and is renowned worldwide not only for its hairdressing talent, but accessible education. Bringing an event of this scale solely dedicated to education to Melbourne, means Matrix Australia can continue to inspire and motivate all levels of hairdressers in our industry,” said Brent Durrant, Matrix Australia’s General Manager.

Matrix MAD will be the largest educational event Matrix Australia has ever held. Put it in your diary now.