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Pureology launches at Hair Expo


L’Oréal Professional Products Division will launch the much anticipated Pureology range at this year’s Hair Expo. Entirely organic and naturally based, Pureology is the number one colour care brand in the USA.

The leading colour care brand in the USA, Pureology harnesses naturally based 100% vegan formulas, organic ingredients and a unique anti-fade complex for enhanced colour and condition.

Pureology is the latest addition to a 2009 Hair Expo exhibitor line up that is already full to the brim with the best of the hair industry’s suppliers. A new brand from the L’Oreal Professional Products Division, the Pureology stand at Hair Expo will feature an exclusive lounge setting where visitors will be able to take home samples and get acquainted with the top selling brand.

The inclusion of Pureology as an exhibitor has broken the 2008 record for industry participation with over 150 stands exhibiting over 10,000 square metres of exhibition space.

With over 10,000 people expected to attend and with an array of seminars and gala evening events, this year’s Hair Expo will once again prove why it remains the premier hairdressing event in the southern hemisphere.

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