Beauty media, salon specialists and stylists united recently at Sydney’s luscious Botanic Garden’s Restaurant for the unveiling of the new Pureology Serious Colour Care collection.
New to the L’Oréal Professional Products Division, Pureology is the leading colour care brand in the USA and it combines premium organic ingredients with naturally based 100% vegan formulas.
The highly anticipated launch of the organic brand took place over an organic infused menu while guests were educated as to the unique nature of the Pureology stable of products.
Free from animal cruelty, the range offers zero sulphate shampoos and harnesses organic botanicals and aromatherapy essences for enhanced colour and condition.
Perhaps its most marketable aspect is its unique anti-fade complex that ensures long last colour that is guaranteed.
Organic lunch delights
Pureology is the latest addition to the 2008 Hair Expo exhibitor list. Be sure to check it out the stand over the long weekend in June.
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