If there’s one thing the fash pack can’t say no to it’s a picture perfect blow-dry. For the third consecutive year, the Redken Salon Retreat was on-site at RAFW to keep fashionista’s locks in flawless shape.
A premium partner and major hair sponsor of Rosemount Australian Fashion Week, the on-site Redken Salon Retreat opened its doors for the third time to the army of style savvy delegates in town for the what is arguably the most important week on Australia’s fashion calendar.
Open from the Monday to Friday of RAFW, the stand-alone concept salon had a team of Redken 5th Avenue NYC‘s official backstage stylists on hand to preen delegates, models, buyers, members of the media or celebrities before they hit the front row – canapes, coffee and champagne gave delegates a wonderful respite as they dashed between shows.
With appointments every half hour, the pop-up salon saw upwards of 400 people throughout the week and each individual client was styled, and provided with a consultation and product samples to suit their individual hair type.
With a loose blowdry the most popular request, the salon did create a few updos and even tended the tresses of the occasional male.
“The salon has once again been a huge success. Everyone loves a free blowdry and we’d do it again in a heartbeat as everyone’s walked out with a smile on their face,” said Kate Keane, Redken 5th Avenue NYC Publicist and on-site salon coordinator.
The 2009 instalment saw Redken artist Richard Kavanagh work on the locks of passing celebrities – most notably Rachael Finch of Miss Universe Australia fame. Vogue editor Kirstie Clements, Australian model Myf Shepherd, Getaway presenter Kelly Landry and hairdressing stars Kenneth Stoddart, Philip Barwick are just some of the otherh notable salon attendees.
With infamous style blogger The Sartorialist in town for the week, it is no wonder the salon was over-run as the possibility of being snapped and immortalised in cyberspace was a definite reality.
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