A select group of beauty editors were invited to celebrate Schwarzkopf Professional’s impressive 111 year history in hairdressing.
Titled ‘5 in 1’, Schwarzkopf Professional’s 111 year birthday celebration was hosted by the Schwarzkopf Professional team and leading hairdresser, Matt Clements, of The Assembly Hair.
Set against the industrial backdrop of Sydney’s city fringe Alexandria, the warehouse location was transformed into a private dining room and mini-theatre making it the perfect setting for the brand to reflect on over a century of contribution to the world of hair.
Products featured included the SEAH Hair Spa Cherry Blossom, the BC Bonacure Hair Therapy relaunch and the new eco-conscious Schwarzkopf Essensity Colour Care and Styling range.
With exploration of the company’s extension and new product lines, visual and auditory cues provided a timeline of fashion and beauty and paid tribute to Schwarzkopf Professional’s illustrious 111 year history.
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