Schwarzkopf Professional has been announced as the proud sponsor of the Hair Expo awards – a long-term deal including sponsorship of all 13 award categories, an extension of the awards name, exclusive support of the coveted gala event and after-party on June 8th, as well as co-hosting the finalist announcements in March. The news will also see Schwarzkopf celebrate with a return to the exhibition floor.
“We are excited to welcome Schwarzkopf Professional as our new awards sponsor, and the Hair Expo awards will continue to crown the most outstanding achievers of our industry,” says Julia Erben, Event Director of Hair Expo.
Any notions of favouritism may RIP – the Hair Expo team will maintain exclusive responsibility of the entire awards process including nominations, submissions and appointment of the 20-strong brand-independent judging panel.
Still not convinced? As always, the judging process will be audited by independent consultants Ernst & Young.
The Hair Expo awards process is well underway with entries closing on March 2nd.
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