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Sebastian Professional unveil brand reinvention

Sebastian Professional unveiled a complete brand reinvention on Tuesday April 21 at the PYD design and arts precinct in Sydney’s city fringe suburb of Waterloo.

With a host of new products, brand spanking packaging an impressive line up of new brand ambassadors, Sebastian Professional celebrated recently with an urban themed launch bringing together young creative types and hair devotees.

The night kicked off with a product presentation that was fast interrupted by a guerrilla fashion parade in the underground carpark adjacent to the launch space.


Designed to look like an exclusive underground New York style club, the catwalk parade showcased gravity defying hair styled by Joey Scandizzo and fashion by emerging designers, Hannah Macleod, Sarah Starkey and Katy Beeson.

Guest included up and coming directors Gracie Otto and Shaun Hartas, dancers Chanelle Freeland and Travers Ross plus various members of Sydney’s beauty set including Leigh Campbell from Cosmopolitan and Sigourney Cantelo from Vogue. Guests enjoyed pizza in Sebastian Professional branded boxes and a soundtrack by DJ Nacho Pop.

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