Boarding at Man O War steps, an elite circle of style and social heavyweights jumped aboard the newly renovated The Island in celebration of GUESS’ latest summer 13/14 men’s and women’s collections.
The Polynesian affair was typically ‘GUESS,’ with fitted denim-clad Asyana sun-kissed guys and girls circling the tropical island scene, cocktails and coronas in hand. Babe-ing DJ-duo The Faders sounded the affair, with the likes of the Potbelleez, Ilan Kidron, VJ Kate Peck and Australia’s forerunning fashion pack (cue: RUSSH and Oyster) enjoying the mid-week island get away.
Mid party, a nearby barrage (turned stage for the night) lit up with a themed performance featuring 22 fire dancers and log drummers, resonating the Bora Bora island vibe where this season’s GUESS campaign took place. The campaign features the brand’s signature denim fits and washes, along with seasonal graphic tees, flowing dresses and bold print pants, and stars West Coast beauty, Gigi, GUESS’ veteran model from her toddler years.
MTV VJ Kate Peck
An installation of the collection sat centre-party, with a few classics including a gold square-studded leather handbag and animal-print wedges no girl left without noting.
The objective was to reinstate the brand’s vein of youth and a history of granting instant sex appeal with a simple, understated, pair of jeans – and the result was right on.