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Want to be a Fashion Week VIP?

JOICO, the experts in healthy hair and revolutionary styling products, will treat one lucky reader and their guest to the ultimate VIP experience at Rosemount Australian Fashion Week in May 2011 – and flights to Sydney and accommodation are included!

Camilla at RAFW 2010

Rub shoulders with the who’s who of the fashion industry and get a snapshot into what it’s like to work backstage and create the looks that set trends for the year to come.

The winner of this incredible competition will receive a luxury gift bag packed full of goodies including JOICO products and backstage passes to be styled by the JOICO hair team at Australia’s biggest fashion event!

Watch the masters at work as they create some of the most talked about hair styles on Australia’s top models before they hit the runway.

On top of this amazing prize, the lucky winner will get two money-can’t-buy coveted front row seats at the renowned Camilla show after glamming it up backstage before one of the most anticipated designer shows of RAFW 2011.

When it comes to producing healthy, shiny, beautiful hair, JOICO has been the salon professional’s first choice for more than 30 years. Known for its commitment to the science and art of healthy hair, JOICO has consistently delivered the products, technology and artistry to maintain a heritage of excellence which is recognised globally.

All JOICO and K-PAK products contain the Quadramine Complex – an exclusive blend of both positively and negatively-charged, low-molecular weight and size proteins that adhere quickly and effectively to damaged sites in the hair. These proteins are made of 19 essential amino acids – the actual building blocks of hair – to penetrate, nourish, protect and reconstruct hair from the cuticle to the cortex.

All you need to do is simply tell us in 25 words or less why you feel you should win this amazing prize from JOICO – and email your answer to 


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