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Wella Professionals International Trend Vision Award Winners Announced


Excitement and anticipation ran high in Berlin as the winners of the Wella Professional International Trend Vision Awards were announced.
 
Intercoiffure Thoma of Germany won gold for Young Talent, and Zoo Hair Salon of Ireland took gold in the Color category.
 
The 2009 winners were selected by a panel of judges comprising some of the world’s most respected industry experts including Wella Professionals’ Global Creative Directors Eugene Souleiman and Josh Wood.
 


The panel of judges

 The participants were given the opportunity to showcase their interpretations of Wella Professionals’ yearly trend forecast, Trend Vision, which has four distinct trends.
 
Gold winners Intercoiffure Thoma competed against 48 stylists’ under-30 and it was their DeLush- inspired trend that took the prize.
 


Young Talent Gold Award winners Intercoiffure Thoma

Featuring dense, feminine curls which extended outwards for dramatic, contemporary width, warm copper shades were complemented by the model’s porcelain complexion.
 
The Zoo Hair Team, winner of the Color category, was chosen from a talented group of 33 competitors. Their interpretation of the InterseXion trend presented a blunt, symmetrical fringe subtly shaped into a razor-sharp, graphic crop.
 


Color Gold Award winners Zoo Hair Team

The colour – rich, intense ebony – looked effortlessly glamorous against the drama and simplicity of the cut, yet remained feminine and wearable.
 
The gold award winners will receive an attractive prize package including a comprehensive education package and a trip to the 2010 ITVA event.
 

“Developing and nurturing new talent within our partner salons is hugely important to us and once again we have been thrilled by the creativity and mastery we have witnessed at this event,” said Gabi Schupp, Wella Professionals Global General Manager.
 
“The standard showcased here has been typically excellent and it is very rewarding and exciting to see the new generation give innovative interpretations of Trend Vision 2009.”

Following the announcement that next years event will be held in Paris on November 7, preparations will soon be underway. Roll on 2010!

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