Rebellious home grown Aussie haircare line; muk has grown up quickly along with demand (positioned in over 2000 Australian salons) and whilst the edgy persona remains strong, has evolved into an alternatively fresh and prestigious character: muk. Spa.
Part owner of muk, Mark Gariglio hosted our nation’s top beauty brains at Rainford Street Social (Surry Hills, Paddington) Tuesday morning – an inaugural media presentation that brought beauty editors up to speed with the history, present and future of the brand, including the appointment of muk Global Art Director; Lores Giglio.
Lores Giglio & Mark Gariglio
In the process of launching a boutique salon in Sydney’s one-stop-beauty-shop; Double Bay, a very pregnant Lores spoke of her and Mark’s united vision before demonstrating the new product line and revered muk. Stick (esteemed heat styler).
“When I first used the muk. Spa range I was so excited about how it transformed my hair – giving extraordinary texture and smoothness. No product has ever reacted like this on my hair – and it made blow drying so much easier!” said Lores.
“As consumers become more aware of ingredients and what they use, muk. Spa will make the perfect addition to their haircare regime. The use of Argan oil in its purest form adds many benefits to the hair, providing long lasting results in maintaining healthy, lustrous hair. It also fulfils the needs and wants of consumers seeking high end products minus ingredients that are of concern to them,” Lores continued.
Lores with the muk style stick 230-IR
Mark promoted the products as the ‘best he’s ever made,’ and revealed the results of a blind test confirming 87 per cent of consumers and hairdressers who experienced a comparison between muk. Spa and market leaders preferred muk. Spa.
A perfect fusion of nature and technology, the muk. Spa Argan Oil Repair range is 100 per cent free of sulphates, parabens, phosphates, mineral oil and contains no added sodium chloride.
The premium performance range currently consists of five products: muk. Spa Argan Oil Repair Shampoo, Argan Oil Repair Conditioner, Argan Oil Repair Mask, Argan Oil Repair Shine Spray and Argan Oil Repair Treatment with an extension of the line rumoured to be in development.
Beauty editors will soon venture into Lores’ new salon space to enjoy the full muk. Spa experience.
Click here for Styleicons|TV.