Growing into one of Australia’s favourite hair care brands, Original Mineral continue to prove their dedication to naturally beautiful hair with the launch of Mineral.CCT Permanent Hair Color.

Early this week Original Mineral (O&M) welcomed beauty editors to breakfast at Sydney’s high rise restaurant The Summit to launch Mineral.CCT Permanent Hair Color.

The bright start to an otherwise gloomy morning saw O&M CEO and founder Jose Bryce Smith chat about Mineral.CCT’s promise for a safe, chemical-free future that won’t compromise colour results.

CCT stands for Clean Colour Technology, an O&M signature that joins cutting edge colour technology from an American research laboratory to certify Mineral.CCT’s 99 permanent shades as ‘natural solutions with professional grade results.

Equally graded are the 28 demi-permanent high-gloss shades ready to enhance natural colour, luminosity and grey blending. The liquid formula is enriched with natural antioxidant; Tasmanian Sea Kelp plus a blend of Macadamia and Argan oils for soft, glossy locks.

Ammonia, PPD and Resorcinol free, Mineral.CCT opens the colour service up to a wider scope of clients – not only the many allergic to PPD, but those who push the parameters of ‘personalised colour’ one step further thanks to micro colour pigment molecules and specialised minerals for the brightest fashion colours.

Appealing to all clientele is a mineral complex including Illite, Kaolin and Montmorillonite that work respectively to deeply penetrate for rich saturation, guarding against colour fade and delivering a boost in hair and scalp health.

For those who like it light, O&M present a duo of lighteners formulated to be gentle on hair and hands – O&M Pearl and O&M Keratin – and those reluctant to embrace notes of ageing can literally breathe easier with ammonia free 100 per cent grey coverage guaranteed.

Alan Buki, Jose Bryce Smith & Wayne Lewis with models

Jose then revealed exciting news for affiliated salon; Atlantis. The well known brand is in the process of evolving into an O&M concept store, a design brief proposing further innovation on behalf of this dynamic Australian brand.