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Redken 5th Avenue NYC Straight Collection


Redken 5th Avenue NYC has rejuvenated their much loved Straight Collection to make way for their new Straight-Out Complex.

The new collection protects hair from heat damage while strengthening it and providing lasting shine and smoothness. The range produces that sought after, professional finish – classy and chic while daringly straight.

Xylose sugars, as well as protecting against humidity, successfully combat heat damage while olive and coconut oils nourish and replenish the hair keeping it super straight and frizz-free, without losing any shine.

With proteins designed to strengthen the hair internally coupled with silkiness and shine, the new Straight-Out Complex has been produced exclusively for Redken.

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