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Tough love: Serie Expert Pro-Keratin Collection

Split, frazzled ends aren’t just annoying: they’re a warning sign for compromised structure and just the tip of the damage iceberg. Before the cold, crisp winter wind blows in to make matters worse,  L’Oreal Professionnel’s latest keratin line has arrived to rebuild and preserve weak, split-prone, snapping hair, writes Tracey Withers.

Aimed at restoring the natural keratin that rapidly depletes through chemical exposure, styling and  colouring, the five-product regime – including an exclusive-to-salons intensive treatment dose plus an at-home shampoo, conditioner, masque and blowdry thermo creme –  uses dual-system technology to both re-fortify hair and protect the new soft, silky result. In addition to the pro-keratin complex that works on the damaged surface for instant strength. An innovative technology from the L’Oreal Professionnel labs called Incell penetrates the interior of the hair fibre to promote the health of the follicle.

L’Oreal Professionnel Serie Expert Pro-Keratin Collection is available in April. 

For information: 1300 651 141

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