Two massive days of education are scheduled for Hair Festival 2021, as inspiring educators, brands and panels take to the Carriageworks rooms and stages over June 13 and 14.
With Real Talk business education on the Sunday, acting as a must-see for all salon owners and managers looking to elevate their businesses, and varied education sessions on the Monday, there is truly something for everyone.
Cast an eye over the highlights and discover the right sessions for you.
Real Talk Speakers
Real Talk 2019 MC and international speaker Terry Hawkins will lead a session titled The Tough Talk, covering how to give feedback and deal with conflict, in a session that takes the fear out of this difficult management task. She is joined by Phill Nosworthy and his Full Stack Resilience session, which will uncover new levels of emotional resilience and intelligence for a more successful life.
Real Talk 2019 speaker and social media expert James Fitzgerald will present Social Media Marketing Beyond Vanity, where he will share his insights on how to use social media to truly affect business and offer tangible benefit to salons. Australian Hairdressing Council CEO Sandy Chong will present The Changing Industry, supporting the hair community in business and mental health.
Real Talk Panels
A Salon of the Future panel offers understanding into future-proof strategies and key learnings from leaders in the salon industry, with panelists Simone Abaron from Apotecari, Paul Frasca from Sustainable Salons, Lance Kalish from Salon Lane and Richard Kavanagh from piiq.
A Salon Culture and Leadership Panel, with industry icons including Sharlene Lee, Jaye Edwards, Rita Marcon, Chris Hunter and Tom Donato, will educate on culture and leadership, two key pillars in the management of a successful salon.
Finally, a panel titled Technology and the Salon Experience will focus on true innovation to maximise efficiency and master the client experience, while also discussing in-salon sustainability. This will be led by Renya Xydis and James Shale from Dyson, Kristy Hines from Aveda and Brooke Jones from Beau-Tex.
The Pivot Point National Education Team, led by international educator Vic Piccolotto, will present Unlock your Potential, to show off creative looks and educate on their systems approach that can transform both your work and, with it, your confidence.
Guests will be treated to education from TONI&GUY in Connected – Self-expression and Freedom. This session will be led by the TONI&GUY Australian Artistic Team.
Excellent Edges Ambassadors Jules Tognini, Tom White and Sam Overton, along with Pete Walstab, will present One Night Arvo Stand, a session of too-cool haircuts and the necessary dose of humour from this loveable group.
Social Media Intel
In addition to his Real Talk seminar, James Fitzgerald will educate on Developing a Highly Effective Digital Strategy on Monday. James will cover organic and paid social media tools to provide a blueprint for social media that will deliver measurable results.
Timely salon software will offer technological and business education, in a session titled Why An Inclusive Salon Is Good For The World And Good For Your Business, which educates salons on how to use this important ethos to win more customers, retain them at higher rates and make more money. Led by Timely’s Chief People & Inclusion Officer, Mary Haddock-Staniland, and including other industry panellists, this discussion will help the hair industry become more accessible, inclusive and successful.
The Purpose-Driven Profit, hosted by Sustainable Salons co-founder Paul Frasca, will offer a line-up of leading commentators that will uncover why and how adopting ethical and circular economy practices, new transactional technology and community-mindedness can help salon businesses, presenting practical ideas and a new way of thinking.
ghd will collaborate with Rumbie & Co to celebrate the art of textured hair. Rumbie Mutsiwa is an all-new ghd Creative Artist & Texture Specialist, who will take attendees on an intellectual journey of all thing’s curls, waves and texture with live model demonstrations featuring multiple hair textures and ethnicities.
Seamless1 will feature two talented Seamless1 artists with a 30-minute session each. Co-founder and Director of Education at SARAH JADE Hair, Sarah Emilia, will teach her unique extension application method and colour matching strategy. Additionally, national educator and ambassador Matthew Jabbour from Hair Den will educate on his SHORT to LONG TRANSFORMATION session.
Technology and Innovation
Dyson Hair will showcase the Experience Dyson with Damien Rinaldo session, fusing the ground-breaking technologies of Dyson with the inspirational talents of inimitable hair influencer Damien Rinaldo.
AREA Academy will help attendees find an alternative perspective to elevate their potential, explaining both the why and how of their process and cutting techniques. This will be achieved through visual demonstration and in-depth explanation showcasing an array of modern men’s styles from the team.
Master Cutting will be a session delivered by De Lorenzo, presented by award-winning cutting specialists Ryan King and Laura Spinney, as well as Australia’s only pixel colour educator, Angela Soong, who will elevate these edgy cuts with dynamic hues.
Illustrious hair icon Richard Kavanagh will educate on session style and his secrets to creating award winning imagery, for piiq.
The inimitable Clive Allwright for education brand Pilaroo will offer opportunities for hairdressers to promote and facilitate their salon work and education, coordinating educators, salons, apprentices and students in their dynamic network, as explained and educated in this session.
Multi-award winning hairdressing educator and salon business expert Mick Dwyer will educate on Pricing Your Services for Success, with topics teaching various pricing types and structures to embolden your salon business.
Real Talk tickets are $245, with a Festival Education Sessions All-Day Pass at $325 or individual Festival Education Sessions at $65 each. Sessions are filling up and some will run out soon, ensure you have your tickets ASAP so that you don’t miss out.
For more information visit www.hairfestival.com.au