New York Fashion Week was in the books last month, and now Paris, Milan and London have followed suit. While we wish we could have been front row at these international fashion escapades, we have been scouring fashion sources, social media and hair brand intel to find the hair looks from the European fashion weeks to truly inspire salons.
From the beautiful to the Avant Garde, you can trust that the backstage powers that be did it all, over hundreds of shows and three frenetic weeks. We’ve picked out 10 looks that caught our eye between the three cities, for their elegance, their innovation, or their true absurdity. Take a journey with us below.
1. Vivienne Westwood
The hair look for Vivienne Westwood in Paris was old school rocker, a haphazard, gravity defying 70s Mohawk painted with sporadic metallic and bright colours. Mixing the epitome of trending colour with nostalgic style was a hairstyling win from Sam McKnight, managing to complement the clothes whilst still standing out as a bold runway hair look.
2. Alexander McQueen
The overarching theme was power for Alexander McQueen in Paris, with Guido Palau and Redken prioritizing long hair in a sleek, Domanatrix-esque braid. Made to mimic the crack of a whip, the look’s three-strand braid extended from the nape of the neck to the hip, thanks to extensions, with a sleek, shiny texture. Fetish style clothing and a classic red lip were the ideal complement.
3. Xiao Li
Undone hair was the mantra at Xiao Li in London, and who better to achieve this look than effortless cool kids, evo? “The Xiao Li AW18 hair look is inspired by the skater girls of LA’s Venice Beach with that textured, lived-in look that says she’s just come out of the surf straight onto the board,” said hair direction Mark Francome Painters. “Whether she’s wearing her hair down or scraped up nonchalantly into a deconstructed, messy topknot.”
4. Jill Sander
In Milan for Jill Sander, editorial genius Eugene Souleiman created a braid with a literal slant. The slick braids were structured to the side of the head, permanently placed as if they had been swaying side to side and suspended in mid-air. More hair looks should make us question gravity, to be honest.
5. Mark Lupfer
A statement hair element gave new meaning to glamour at Markus Lupfer at London Fashion Week. Hairdressers Tita Outen and Colette McGee elevated a sleek blow dried look with crystal partings, placing diamantes down each model’s centre part. So simple, but so effective, and an easy new glam look to offer your clients – take this as one of the bona fide trends emerging out of fashion month.
6. Lulu Guinness
It was full-on 80s for the Lulu Guinness show in London, with ghd and their UK ambassador Zoe Irwin opting for a perm and defined curl, courtesy of the brand’s curve tool. “80s hair is having a real revival at the moment, so we have created a twisted, disco look that feels free and bouncy, with great height and volume. The hair looks and feeling glossy and healthy, as opposed to the original crispy curls of the era,” Zoe said. “For this season, we are curling the full length of the hair for the ultimate bubble curl rather than leaving ends soft or straight like we have seen in previous seasons.”
7. Sadie Williams
Hair Director Syd Hayes took to London for an exploration of texture for the Sadie Williams show. What’s being billed as an ‘explosion ponytail’ by the international fashion media is really the combination of a sleek front section and crimped, textured, brushed back ponytail. Shape and texture are at full force in this alluring depiction of duality in hair.
8. Each X Other
This Parisian show was strong and androgynous, and the hair look, by Eugene Souleiman and ghd, reflected that with a rough, wet texture. “The clothes are very edgy and tough, there’s a strong attitude reflective of life today. It’s current and contemporary and the hair look reflects that,” Eugene explained. “This look isn’t about styling in the traditional sense of the word, it’s about using product and tools to add texture. It’s wet “just out of the shower” hair. It’s raw, sensual, tough and youthful.”
A lot of hair designers were throwing it back over the course of the European Fashion Weeks, but Morccanoil and Antonio Corral Calero, styling for Temperly in London, gets points for throwing it back the furthest. Taking their inspiration from inspirational, pioneering women of the 1930s, such as Marlene Dietrick and Amy Johnson, a glossy, polished look was simultaneously nostalgic and extremely relevant.
10. Talbot Runhof
An opulent fashion showcase in Paris (think lace, sequins and velvet) was complemented by a fittingly relevant hair incarnation by hair director Alexander Dinter and La Biosthetique. “In the hair, the theme ‘costumes’ should continue in a modern interpretation,” Alexander said. “We have therefore taken the classic braid as a basic idea and translated for today again. The look is based on a rough, frizzy structure of the hair. Instead of braiding the hair, we twisted it loosely on the back of the head and then knotted it. The result is a modern braid style that looks girlish and slightly unmade. ”
Which looks do you love?