It’s been another massive year for the AUSNZ hair industry, and we were there in attendance with a front row view of the major events. As such, we’re taking something of a walk down memory lane, tracking some of the best awards shows, events and innovations that made 2017 in the hair salon sector such an important and dynamic year.
Read on for the events you remember, the occasions you read about and the moments you loved as we flash back on the hair year that was.
What was your favourite hairdressing moment of 2017?
1. Hairdresser of the Year
Two hairdressers were crowned at two major award ceremonies in 2017 (the Australian Hair Fashion Awards and the Hair Expo Awards) to cement themselves as Australia’s Hairdresser(s) of the Year. At the AHFAs, Damien Rinaldo (Boris The Cuttery) once again took home the crown, while Jason Fassbender (Parlour Hair Unley) became the first South Australian to walk away with the gold. Congrats to these gents for reaching the pinnacle of hairdressing success in our industry.
2. Shu Uemura Takes Tokyo
Shu Uemura’s newly named Gallery of Style competition took all the finalists to the streets of Tokyo for a creative photoshoot, and then named the winner – Lauren Branciamore – who participated in a another editorial shoot, this time for INSTYLE and our September October cover. Cultural, creative hair across international borders was always a positive in 2017.
3. Hair Expo Returned To Sydney
Starting its new format of alternating cities between Melbourne and Sydney each year, Hair Expo returned to Sydney and the newly refurbished International Convention Centre. It was with a view of Darling Harbour that thousands of patrons discovered the latest in hairdressing talent, products and education.
4. Redken Get Inspired
At a two and a half day event Dockside in Melbourne, Redken pulled out all the stops to prove that Australia really can host a global scale education event right there on home soil. Full days of education, enthralling and conceptual shows and networking events made this event well worth the ticket.
5. Men’s Market
The men’s market continued to grow, which was showcased in a literal sense with the all-new A4 INSTYLE Men magazine (formerly mini) as available with INSTYLE November December. The trendy barbershops, all new products and tools and constant consumer focus proved that male haircare continued to be big business in 2017.
6. Dannii Minogue Goes Pink
After going blonde at the beginning of the year (and participating in the culture of real hair change and experimentation in 2017), Dannii Minogue went fully pink with L’Oréal Professionnel for the AHFAs. Many celebs went bold or different with their hair this year, and we love when it’s done with national figures and our local hairdressing talent behind the chair.
7. Goldwell Color Zoom
In a rare (and refreshing) day-time event, Goldwell announced their national Color Zoom winners, each of whom were able to represent the brand and our country in Barcelona. With a celebration of colour and creativity based on this year’s IN-FLUX theme, we were all in on this editorial outlet.
8. Fashion Forward
Fashion weeks abounded and fashion savvy hair was at the forefront. At Mercedes Benz Fashion Week Australia, hosted in Sydney in May, Redken led the way as the official hair sponsor, with a bevy of brands also creating hair looks to complement the many designers. Later at Melbourne Fashion Week, KEVIN.MURPHY was backstage and on hand to create the looks. Two shows for Myer (hair by KEVIN.MURPHY again) and David Jones (Aveda) were also major events on the fashion calendar.
9. Plex Boom
Led by the Haircare Australia distributed (and iconic) Olaplex, hair colour and salon services continued their revolution in 2017, with all new plexes putting hair health first and allowing hairdressers to experiment with colour without a care in the world.
10. Wella Professionals International TrendVision Awards
The local event in Wellington (where winners were chosen to travel to London for the international event) was a brilliant precursor to the international event, where two New Zealand hairdressers (Kylie Hayes and Mana Dave) won each Platinum award, making it the first time ever one country has won both Platinum awards!
New products and tools and continuous launches kept the year exciting from beginning to end, from an endless array of haircare ranges, electric tools and salon technology keeping you interested and testing new favourites throughout 2017.
12. ghd Infinite Style
ghd went peak session when they styled dozens of looks for 12 straights hours (which were photographed and published in INSTYLE November December). Cap it off with a media event, beautiful Opera House location and live cross to England where the brand was completing the same thing concurrently across the pond, and the event was a calendar highlight and the first of its kind.
13. L’Oréal Professionnel Colour Trophy Semi-Finals
Every state had their time in the sun with state-wide semi-finals, which saw 25 semi-finalists cut down to just a handful of finalists in each state. An impressive level of talent took part in the live runway shows, paving the way for the final event in February next year.
We can’t wait to see what industry moments await in 2018!
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