365 Salon Group, well-known as the Australian Distributor of Paul Mitchell, launched an Online Education Hub in 2021, offering hairdressers access to free product education, interactive technical training and business webinars, as available on any device and relevant across colour and retail products from the company.
The platform gives hairdressers the opportunity to book onto webinars, explore a motivational business webinar series, assess a salon’s education assets and request bespoke in-salon education. This platform expands on the digital education support the group provided through COVID-19 and the Victorian lockdown, launching to support salons through continued periods of tumultuous border closures and lockdowns that can interrupt in-person education.
The hub makes the process seamless, with no complicated logins, payments or tracking, in the effort to be inclusive and accessible to all hairdressers, even those not involved with Paul Mitchell salons. The product content is designed for emerging hairdressers or those wanting updated and refreshed knowledge in product education, delivered as interactive digital modules, video series and tip cards.
“We saw the unprecedented effects the COVID-19 lockdown had on our salons last year, including when it came to education,” shared 365 Salon Group Managing Director, John Pizzey. “Paul Mitchell and 365 Salon Group education is world-class quality, so we wanted to provide the best possible support to our salons as we move into this exciting digital age. The industry is feeding back that they want education to be flexible, fun and engaging, with the ability to flex training around busy lifestyles and shifting schedules. The Online Education Hub is just that, a strong education solution for these changing times.”
As a particular highlight, The Motivation Series will deliver an annual group of webinars focused on relevant business topics as presented by industry icons and expert guest artists, delivering tailored education that elevates knowledge in running a salon business in this current climate. Importantly, this series is pre-recorded so can be watched around the student’s own schedule at will.
The group will also offer a series of webinars specifically catering to the most common client requests, ranging from one Virtually Beautiful Webinar, to a Blonde Specialist Webinar Series, Colour Correct Webinar Series and Signature Event Webinar Series. Students can bundle these sessions at a discounted rate, while the rest of the Online Education Hub content can be accessed by all stylists, even those working beyond the Paul Mitchell brand.
This online content is supplemented by bespoke in-salon education from the group, as ascertained by the Hub’s in-built assessment tool, which recommends business training based on that hairdresser’s needs.
Discover this modern approach to education and put learning at your fingertips with the 365 Salon Group.
For more information visit www.365salongroup.com/pages/online-education-hub