Shu Uemura Art of Hair is once again putting the emphasis on the ‘art’ in its title, collaborating with three Australian artists in 2016.
The Limited Edition Art Series 2.0 builds on last year’s success, where the brand’s premium products were given their own artistic makeover, and this year, three products will once again be aesthetically updated.
Accessories designer Poppy Lissiman, artist Anya Brock, and painter and illustrator Billie Justice Thomson have been announced as the chosen talents, and the trio will lend their unique design skills to creating limited edition versions of the brand’s Silk Bloom, Color Lustre and Muroto Volume Conditioners respectively, set to be revealed in salon in August.
Last year’s collaboration was met with acclaim, both professional and commercially. The partnership with artists Emma Mulholland, Andrew Archer and Dean Carlyle garnered the accolade of best packaging design for 2015 at the Australian Hair Fashion Awards.
This year, Poppy, Anya and Billie were individually chosen for their unique aesthetics and artistic vision, complementing the brand’s creative and artisan approach to hair and beauty. Shu Uemura prides itself on cultivating creative expression, considering hair a canvas. Traditional Japanese techniques, contemporary products, innovative technology and a focus on nature bring these values to life in Shu Uemura’s own, distinct way.
“Currently underway are three of the most colourful, artistic and diverse interpretations of product packaging I have seen,” said Shu Uemura Art of Hair General Manager, Sandra Kelly. “We are incredibly excited to have secured such a high calibre of Australian artist – two of whom are creating custom artworks – to bring stunning artistry, vivid colours, abstract shapes and eclectic inspirations, to our salons and ultimately to homes all around Australia.”
We can’t wait until these works of art are revealed.
For more information visit shuuemuraartofhair.com.au
Click here for Styleicons|TV.