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Raising Your Salon Profile Through PR

Salon marketing is a changing landscape, with PR, branding and social media all moving rapidly, and salon owners sometimes struggling to keep up.

Enter Salon Marketing 101, an online program crafted by media guru Jenny Burns and designed for salon owners in need of updated business and marketing acumen. The 200 page program teaches step by step, simple processes that address unique but necessary salon marketing topics such as dealing with the media, creating press releases, consistent branding, mastering social media for business, website optimisation and more.


The package includes examples of media pitches, story ideas, releases and links to other useful reading material. It is also interactive, containing one sixty minute or two thirty minute consultations with Jenny herself, personalising the program for each specific business.

Jenny - Hair Expo 2013

Jenny Burns

The program is suited for salon owners, designated team members or external marketing consultants for salons, and will lead onto the next level of the program, Salon Marketing 202, coming in September.

Made to boost exposure, build the salonโ€™s community and help business owners flourish in the world of digital marketing, Salon Marketing 101 is the 21st century hairdresserโ€™s new go-to tool. Available right on your screen, it brings the necessary media education through your salon doors, and allows you to elevate your business.

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