With an approachable culture of sharing ideas, Matrix Playground has further cemented the brand as a driving force in creative hairdressing. This year’s national tour, following on from last year’s game-changing debut, consisted of stops in Adelaide, Perth, Brisbane, Sydney and culminating in a thrilling finale in Melbourne last week, delivering all energy and enthusiasm without any of the ego.
What sets Matrix apart is the attitude and openness of each of the design team members. Collectively, it’s not about awards – it’s about achievement and empowering hairdressers with basic skills to give it a go and strive to the best – whether that’s about being on stage or not.
There is no hierarchical education with Matrix. As UK Hairdresser of the Year and Hall of Fame inductee Jamie Stevens, who was in attendance at the final events, said, “we can teach you skills and talent but passion and enthusiasm will get you further than anything. You have to do that for yourself. We are not up here to preach to you, we are here to share with you.”
From techniques that can be applied straight to the salon such as Rock and Strobe colour collection, each of the artists took their looks from colour to cut, avant-garde and to gender bending men’s. Once again, Matrix proved there are no boundaries when it comes to salon work.
“We are determined to make Matrix the best brand in the world,” said Matrix GM Alishia Smart. “You should be so proud of yourselves – I’ve had leading people in the industry come up to me and say how fantastic and inspirational this tour has been and the biggest compliment has been ‘there is not a single ego in sight’.”
The Design Team were the real rock stars of a tour that ironically put the focus on individuality. Creative Director Uros Mikic led the group consisting of Steve Corthine, Lores Giglio, Paul Ricupito, Adam Ciaccia and Mat Johnson, in shows that presented a wide variety of technical skills and ingenuity.
“I have had an incredible journey with Matrix and feel as a brand it has become a little bit cooler and a little bit grunge,” Lores shared. “Whether its colour or cutting, Matrix is the brand built on having a good rapport with everyone.”
The tour’s final leg was its crowning glory, with The Peninsula at Docklands hosting the biggest turnout in the Matrix Playground tour for 2016. Opening the show, guests were wowed by the sensational voice of Petra Rijnbeek, also the Matrix education manager. Coordinating the show and imbuing it with her musical efforts, Petra gives new meaning to the term ‘multi-talented’!
“As a brand we have developed such a strong network and team now – we are clear of our vision and are creating the calibre of work that has really raised the profile of the brand, making it the industry’s most accessible and inspiring brands,” Alishia said.
If you think 2016 is winding down for Matrix, think again, the brand will next head to Rome for the Matrix World Tour, later in the year.
You clearly don’t reach these levels of creative heights by standing still – ever.
For more information visit matrixaustralia.com