Top Menu


5 Brands That Are Going Pink for Breast Cancer Awareness

With today being the first of October, it is now officially Breast Cancer Awareness month, meaning many of your hair, beauty and retail favourites will start looking much prettier in pink.


Classic 1980s movie Pretty In Pink

There are many brands getting on board to support this important cause, and in an industry that largely caters to women, this is a cause our community famously stands behind.

How can you get involved in October’s pink haze? Incorporating hair brands that partner with the National Breast Cancer Foundation (NBCF) into your salon, making pink trinkets from other charity organisations available on your counter, personally buying an accessory or fashion item that’s gone pink for the cause or even donning a head-turning shade of pink lipstick can all be ways to show your support.

There are so many brands giving Molly Ringwald a run for her money, here we chronicle 5 of our favourites.


ghd are maintaining their annual partnership with the NBCF, this year with a vintage pink styling range inspired by none other than Marilyn Monroe. The limited edition range consists of a matte pink ghd platinum, a ghd air with metallic pink accents and a pale pink paddle brush. Ghd’s contributions to the NBCF over the past decade already exceed $4 million – let’s do our part to add to that sum!

ghd platinum vintage pink bag and styler

For more information visit


Oribe hero-product, the brand’s Dry Texturizing Spray, is getting a makeover, with a new version coming in limited edition pink from October. Created in partnership with the NCBF, the product will help stylists achieve volume and texture, whilst donating proceeds to this important organisation.

Oribe Dry Texurizing Spray Limited Edition for BC

For more information visit

The McGrath Foundation

Pink wristbands, caps, bracelets and scarves – the McGrath foundation offers a range of accessories that you can add to your personal collection or house on your salon counter to show your support and do your part this month.


For more information visit

Silk Oil of Morocco

Cementing their status as Platinum Partners of the NCBF, Silk Oil of Morocco’s Argan Vegan Lip Balm, Rose Fragrance Mist and Pure Argan Mist are getting the pink treatment, with $1.50 to $2.50 from each high-end beauty product sold going straight to the foundation.


For more information visit

Estée Lauder Companies

This high-end corporation is noted for its long-term contribution to breast cancer awareness, particularly through the Estée Lauder Companies’ Global Landmarks Illumination Initiative. Their fundraising efforts this year extend from major fashion brand such as Tommy Hilfiger and Michael Kors to big-name beauty brand such as Aveda, Bobbi Brown, MAC, Estée Lauder itself and many more.


Stand out specialised pink beauty products include a limited edition pink Hand Relief Moisturizing Crème from Aveda, Bobbi Brown’s, Estée Lauder’s Resilience Lift Night in pale pink and the Bobbi Brown Peony Set of both blush and brush in pink.


For more information visit

Aside from these salon standouts, Pandora will offer a pink ribbon charm, Hallmark will continue their ten-year sponsorship of the NBCF by donating a portion of the funds from their Mother’s Day and Christmas cards and other high-profile companies will also be jumping on the pink trend.

There are so many ways to indulge in retail therapy whilst still helping a good cause – ensure your salon takes part!

Click here for Styleicons|TV.

, , , , , , , , , , , , , , , , , , , ,