5 Looks You Need To See from TONI&GUY at London Fashion Week

TONI&GUY took to London Fashion Week, setting global hair trends backstage with some must-see looks with product partner LABEL.M. Here are five looks you can’t miss.

Karina Bond

TONI&GUY International Artistic Director, Efi Davies and the TONI&GUY Session Team created a 3D silhouette that had a squared, top-heavy effect that reflected the 3D printing techniques in the collection, with futuristic studs in the hair. The innovative collection showcased otherworldly aesthetics with a priority on craftmanship, with most pieces created entirely by hand using biocompatible, biodegradable TPU and PLA filaments drawn “from thin air” with a 3D pen as sculptural, zero-waste garments.

Paul Costelloe

TONI&GUY Global Creative Director and British Hairdresser of the Year Cos Sakkas led the TONI&GUY Session Team in creating a playful take on Sharon Tate – think ‘60s California glam with a voluminous beehive silhouette and face-framing strands. The look was merged retro and contemporary influences, complementing a collection that was an ode to the femininity, freedom and effortless glamour of 1967, with sharp tailoring and bold silhouettes.

Di Petsa

Efi Davies styled a collection made to assess Archaeologists, Tourists, and Goddesses, as delivered in a raw, tactile overall look. The hair look consisted of worn-in, matted textures that evoked experiences spent in water, sun and earth. The LABEL.M Fashion Edition Sea Salt Spray helped created this dishevelled look with unifying textures across the show.

Ahluwalia

For Ahluwalia, Cos Sakkas created a sleek bun, enhanced by three distinct hair strips running through the top and sides, each of which embodied the joy, heartbreak and anxiety of multifaceted love expressed in the collection.

Leo Prothman

Efi Davies led the team in a hair look that complemented the theme of the collection – a tribute to Gaia, with both structure and natural movement with slicked back sides. The collection evoked this sense of Mother Earth.