Matt Clements , director of The Assembly and a L’Oréal Professionnel ambassador, is a well known colour creative influencer and national industry icon. We sat down with the talented hairdresser to find out what makes him tick.
How would you describe your style aesthetic?
My style aesthetic isn’t defined. I’m a fairly laidback surfer who is happiest in beach casuals, boardies and a pair of Vans, as much as I’m focused and intense in my work and could wear Comme Des Garcons and Rick Owens every day. Go figure?
Where is your ultimate holiday destination?
Tokyo, Barcelona, Hawaii and Mentawai. Two weeks in each, please.
Pick your poison?
Real people and Saké.
What hair product/tools are you loving right now?
As a freshly converted L’Oreal Colourist, I’d have to say SMARTBOND. It’s amazing. And my YS Park Kit.
Summer. Hands down.
How would you describe your dream house?
Mid-Century. Concrete, hand turned wood features. Lots of glass.
Your ideal day?
Boards prepped the night before. 4.30am surf – home by 8.30/9am. Breakfast with my girls, then we all go back to the beach so Kristin can grab some waves. Chevy cruise. Play with dog babies. Afternoon around the pool with good food, wine, Craig Smith and the family in tow. Bliss.
What would be your last meal?
Beautiful, simple Japanese and anything from the sea.
What TV show / series are you obsessed with?
As much as I could lay about and watch The Flintstones/Jetsons and Hong Kong Fuey all day – perhaps Berlin Station (political thriller) and Queen Of The South (Mexican drug cartels). Chef’s Table too. Liverpool when they’re playing. NOT the Kardashians or reality anything!
What is currently inspiring you?
My daughter Reno’s heart for people and learning. Also, my team. Their ability to adapt to the new changes we’ve implemented at The Assembly this year. In particular, our immersion into the world of L’Oréal Professionnel.
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