Hair Festival 2025 is on the horizon, taking place at The ICC, Sydney, over June 29 and 30, and the Wonderland party of the year is taking place right in the middle. On the night of Sunday, June 29, taking place off-site at Campbell’s Stores overlooking Sydney’s iconic harbour, the hair industry will unite for Wonderland and you don’t want to miss it.
Here are five things you can look forward to from Wonderland 2025.
The Theme
With the ‘Mystique’ theme, you can expect gold and decadence through every element of the immersive décor. Hair Festival also has a handy Pinterest board to plan your on-theme gold and black outfits.
Entertainment
A live band and DJ will have you dancing all night long. Wonderland has a long history of getting the hairdressing industry onto the dancefloor so come with your dancing shoes on. Also, roving entertainment and performers throughout the night bring that quintessential Wonderland energy.

Free flowing food and drinks
A myriad of food installations and an open bar will await you to ensure the ideal party vibe.
Different Zones
Find different and distinct zones to chill or party. Tear up the dancefloor or chat with other industry members at these designated zones, such as the Studio Mystique party area and Mystique Lounge chill space.
Photo opportunities
Immersive photo experiences will make sure the night is not just fun, but also Instagrammable – think grid-worthy booths and mystical moments of discovery.
Sitting alongside a plethora of education opportunities, brand activations, competitions and beyond over the full Hair Festival weekend, Wonderland is your well-earned chance to celebrate the hair industry in all its glory. We’ll see you there.
For more information visit www.hairfestival.com.au or book tickets here
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