Last week, the fashion world stopped and turned its attention squarely to New York for New York Fashion Week SS18. Among the enticing fashion trends that will dictate the coming seasons, premium, luxury hair was a runway feature, and there were a few standout looks created by local and international names worth paying attention to.
We perused some of the biggest brands and hairdressers to hit backstage in order to offer you seven of our favourite runway looks.
ghd and Wella Professionals X Jeremy Scott
Partnering with Jeremy Scott for his 20th anniversary, Eugene Souleiman launched his new role as a ghd Fashion Week ambassador by creating the looks for this unique event. Styling the hair on behalf of ghd and Wella Professionals, Eugene created statement centre partings, coloured accents, angelic buns and techno ponytails.
“I wanted to create something wearable that is unique to each models individual character,” Eugene said. “In the past we have created strong, conceptual looks that embrace the mood of the clothes and the statement Jeremy is making. This season the statement is, there is no statement. The hair is relaxed and beautiful. I want every girl to look in the mirror and like the way they look, then leave the show wearing the look.”
Redken X Alexander Wang
With individual style winning the focus over cut, and simple, no-fuss hair dominating the brief, the all-new colour look for model Stella Lucia (created in collaboration with Redken Global Color Creative Director Josh Wood) stole the show. Beyond the colour, it was Guido Palau’s use of the No Blow Dry Cream to define the unique textures in each model’s look.
“There’s an element about hair colour like its makeup – that Stella can be this colour today and another colour tomorrow,” Josh said. “We are referencing the 90s and making it feel right now, today here in New York. I’ve christened it ‘rose quartz’. For me it shows that you can have a very personalized tone of pink that suits your complexion, it’s not just one shade of pink.”
Oribe X Chromat
Curls were definitively in for Chromat, with two looks by Kien Hoang for Oribe made to complement the overall theme of serenity and nature (think rocks, lava and volcanoes as the collection’s inspiration). The first look prioritised natural curls and texture, using a Marcel iron and pick comb to enhance each model’s natural curl pattern. While the first look represented tranquillity, the second look was more extreme and symbolised pressure and eruption, with a twisted, coiled style anchored by braids.
Wella Professionals X Zimmerman
An Australian label and Australian hair director could have momentarily fooled the audience that the show was set back home rather than in New York. The collection was based on Aussie beach culture in the 60s and 70s (florals, pantsuits and shorts permeated the collection) and the hair was appropriately beachy.
“I wanted the hair to be sexy and soulful, with an effortless beachy vibe,” Renya said of the look, which would be perfectly suited to the Gold Coast. “I layered multiple Wella Professionals EIMI products to get texture with a polished shine.”
Moroccanoil X Marchesa
Antonio Corral Calero created a hair look for a Marchesa collection inspired by the explorer Aimeé Crocker (1864-1941), exploring her travels to Japan. The collection focuses on her love of pearls, snakes, eccentric art and Buddhism, creating a lavish and romantic collection defined by wanderlust. The hair looks therefore were delineated into one whimsical, free-flowing look punctuated by flowers in the hair, and a deconstructed and draped French twist with a high shape and a decadent overall look.
Oribe X The Blonds
At the intersection of music and life lay The Blonds Fashion Week show, and Oribe created the luxury hair look to support the aesthetic. Inspired by Elvis Presley, Prince, Grace Jones and the musicians of the late 70s and 80s, the hair look was highly-saturated, wet and glossy, complementing over the top fashion. Using a cocktail of Oribe oils, models had their natural texture amplified with an overall look that would have fit poolside.
Redken X Marc Jacobs
For a show that could be summed up as sport meets couture, Redken and Guido Palau created strong head wrap, harking back to classic techniques.
“The look at Marc Jacobs feels very couture-y, but the way the shapes are feels somewhat sporty,” Guido said. “It’s a clash of styles. I used a combination of gel, hairspray and water, depending on the hair’s texture, to tightly wrap the hair so the snoods and scarves can fit comfortably the head. It’s a very old technique – some women do wear their hair out like this. The look is also a nod to the 1970s, very Diana Vreeland.”
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