It’s November, meaning your clients are already in gift-mode, why not extend your retail options while they’re in this giving mood?
When we talk about alternate Christmas retail options, we don’t mean hair packs (which are, as always, a must). We’re talking about candles, nail polishes, makeup and accessories that provide a little extra while your clients are a little freer with their wallets this time of year, especially considering so many brands offer specialty Christmas ranges come November.
This collection of hair, beauty and lifestyle offerings will make your retail shelf or front desk a little more festive, boost your bottom line and help your clients out with the eternal end of year quandary of what presents to buy. These eight options are a must this season, writes Natacha Maloon.
Candles are an ideal gift or personal treat that clients can indulge in, and are especially relevant this time of year. Glasshouse Fragrances have launched a limited Christmas Collection, comprised of a ‘White Christmas’ candle, which has a fruity clove and cedar leaf fragrance, a ‘Night Before Christmas’ candle, inspired by plum pudding, travel packs and more. The ideal retail extra.
Who doesn’t love a bold collection of nail colours in their stocking, and with nail polishes lining your front desk, you have the added bonus of helping clients choose the right hue for their, or their friends’, hair and complexion tones. The long list of nail lines (FABY, OPI, Orly and Smith & Cult come to mind), means this could quickly turn from seasonal tradition to year-round feature.
It goes without saying that hair and makeup go hand in hand, and this is definitely true on shelf, where clients would love some extra makeup options alongside their haircare choices. Brands like Aveda already offer these two spheres synonymously, while cult classic Napoleon Perdis has launched a Christmas collection that contains a range of festively packaged Christmas gifts, from lip glosses, to palettes, brushes and more. Who could resist?
This one is a little out of left field, which is exactly why your clients will appreciate it. The alternative, trendy cousin of the candle, a diffuser is a great pampering gift to suggest to your clients. Circa Home’s Christmas collection has released a range of fragrant families to choose from, for example, Red Spiced Pair symbolises comfort, and is emblematic of lounging around, tuning into Christmas carols. Ideal for creating an aura of ambiance in your salon, and then selling it to your clients to spread the mood.
This is a personal favourite present of ours – perfumes are a well-worn gift tradition, and for good reason. Who doesn’t feel special after unwrapping a fancy new perfume from the box? If you stock perfumes on shelf this season, you’re bound to up your retail sales, and send your clients off with a smile.
6. Hair Accessories
You may already be stocking these as retail extras, because brushes, hair ties and other tools are the perfect reason for clients to spend an extra few dollars when they pay, close to Christmas and year-round. These affordable parting gifts rapidly rack up retail sales without you even noticing.
7. Hand and Body
The same way haircare brands take advantage of the Christmas season with special packs, skincare companies also utilise this holiday cheer for special luxury packages that pertain to hand and body. For example, Grown Alchemist’s Christmas collections offers body treatment sets, hand washes, even shave kits and more, all specially formulated for Christmas.
8. Lifestyle Accessories
If you’re willing to go all out, why not expand your shelf to include lifestyle products? This can be anything from hand bags, to jewellery, or other items that best represent your salon brand. Clients come to you as a style expert, and while this mostly revolves around hair, they trust your opinion when it comes to their aesthetic in general, and would probably welcome your input when it comes to these expanded retail option.
This Christmas, broaden your horizons. Your clients, and your wallet, will thank you.