The vast array of brands under Henkel Beauty Care Professional Brands are gathering a group of international hairdressing stars to present online in a full day digital hair festival, facilitated for charity and titled Hairdressers United. Bringing solidarity to the global hairdressing community, a 24 hour live stream will present 36 hair artists from 19 countries across 13 time zones to educate, create and inspire online. At 3pm on May 5, Australia’s own Travis Balcke and Natalie-Anne will kick it off on behalf of Schwarzkopf Professional Australia & New Zealand.
The record-breaking event will include colour how-to’s, unique techniques, cut and style inspiration, barber art, up style tutorials, bridal trends, braids and more. Billed as the ‘longest online hair education seminar streamed over the internet’, the event will break that Guinness World Record.
Hairdressers United will use this community solidarity to give back, raising funds through user engagement and donations during the stream. Any revenue will be given back to the community, with a percentage matched by Henkel and the Fritz Henkel Stiftung (Foundation) up to 100,000 euros.
Brands represented under this enormous banner include Schwarzkopf Professional, Joico, #myDentity, Pravana, Alterna and more, while huge names in the industry that will be presenting include creative Spanish hair team X-presion, hair influencer Guy Tang, Joico ambassador Larisa Love and many other talented educators.
The 24 hour event will be hosted across Instagram and Facebook, with YouTube on hand to support with creative content during short breaks between live streams. Each hair artist will be live streaming for 45 minutes to show off their specialty. The content will be stored to view later in case you somehow miss out.
Follow @schwarzkopfpro @joico @alterna @pravana @kenra @sexyhair @indola @authenticbeautyconcept to take part in the movement, a world record, a philanthropic effort and a communal industry family coming together for the greater good, with inspiration at its core. You can’t miss it!