Rumer’s Resort 23 collection made its way down the runway on day four of Afterpay Australian Fashion Week (AAFW), showcasing a stunning display of classic cut-outs, A-line silhouettes and edgy hair looks by O&M, writes Ashleigh Matheson.

Inspired by the Australian Outback, we saw a sense of warmth and strength embodied throughout the collection, particularly in the hair looks.

“The Rumer Girl is sexy but with an edge, so that’s why with most of the up styles we have created almost an organic texture in the hair first, so when they go up its almost like a tree-branch look to create a coolness and toughness to the look,” shared hair director John Pulitano.

John listed his go-to products for the looks as O&M’s Atonic thickening spritz, Frizzy Logic, Original Queenie and Surf Bomb.

Hair fashion perfection.

For more information visit www.originalmineral.com.au