Presented on Gadigal land in Eveleigh, Indigenous Fashion Projects returned to Afterpay Australian Fashion Week (AAFW), with Redken adding to the innovative show as their hair partner, writes Ashleigh Matheson.
The show included five of Australia’s leading First Nations designers, each drawing on their own personal connection to the land and country, as well as a performance from newly appointed Community Ambassador for DAAFF, Jessica Mauboy.
Backstage with Redken, hair director Kristy Hodgson revealed that “we really wanted to elevate our nod to the country. We’ve got some wet looks and some dry looks, we really just wanted to bring out those elements of nature. Keeping the hair diverse was our main inspiration.”
“There is such a diverse range in the fashion so that’s why we wanted diverse hairstyles as well,” she added.
As Kristy explained, the hair looks complemented the vibrant collection in their simplicity, keeping the hair quite minimal and leaving room to allow for the fabrics to shine.
Key products used backstage included Redken’s Guts 10, Oil For All, and One United.
Full of colour, life, and hair – the show was definitely one to remember.
For more information visit www.redken.com.au
Photo Credit: Lucas Dawson